The Ugly Truth About Paid Search

Truth About Paid SearchWe recently covered Search Engine Optimization in a previous article which detailed how to get traffic to your website naturally.  Today we are going to discuss something unnatural…just kidding, today we will look at the opposite end of the spectrum and do a little digging into paid search, also known as search engine marketing (SEM).  Something I didn’t mention previously is that SEO takes a lot of work and a lot of time in order to see the results of free traffic coming to your site from the search engines.  SEM is completely the opposite, you are basically paying your way to the top of the search results for the keywords that you are targeting.

Basically with paid search, you can use something like Google AdWords, or Facebook to purchase ad space on specific platforms or websites.  The beauty of paid search is the ability to target specific types of people.  You can target users based on age ranges, sex, location, interests, and search keywords.  This works really well for targeting the exact audience you are interested in acquiring traffic from.  Does it take a while to learn how to use targeting on different platforms…possibly depending on your skill set; however, it is still much easier and quicker than trying to keep up with the search engine algorithms and SEO.

With search engine marketing, you can create various types of campaigns on different platforms.  Each campaign can have a set daily budget so that you do not go overboard and lose your shirt due to a poor converting campaign.  When it comes to learning SEM, my recommendation is to learn one specific platform and become an expert at it before jumping to something else.  What I mean by that is if you want to start with Facebook marketing, use the Facebook platform and master it.  Build some successful campaigns on Facebook, and when you think you have optimized those campaigns as much as possible, then look elsewhere like Google AdSense or Bing Ads.  Lets face it, we all get shiny object syndrome and the only way to really succeed is to focus on one area at a time.  Once the one area is running well without much supervision, then you can move on to another area and start over.  I say start over because what works really well on Facebook in terms of targeting and keywords, might totally flop on a platform like Google AdSense.  Always start from scratch and be sure you are constantly optimizing your campaigns.  Look for the losers and the winners every few hours.  If you notice something is just not working, do not be afraid to kill it and reinvest the money into something new, or something that is working for you.

When it comes to SEM, we recommend that you start with Pay Per Click (PPC) campaigns.  While you can end up paying a bit more with PPC, you are only paying for each click on your ad, and not each time the ad is shown to a person.  With sites like Facebook having over a billion users, if lets say only 10,000 people saw your ad on any given day and only one person clicked it, you would only have to pay for that one click at whatever rate you may have bid at.  On the other hand, if you were doing a Cost Per Thousand (CPM) you would have to pay a specific amount for every thousand impressions; whether or not you got any clicks at all.  Their is also Pay Per View (PPV) marketing which is basically a contract with ad networks that they will guarantee so many impressions and clicks each month to your ad.  This typically is for the big boys and once you have a successful PPC campaign in place you might want to investigate PPV a little more in-depth as the long term profits may be a lot higher with an already profitable campaign.

So that is the ugly truth about paid search.  Search engine marketing is not for the faint of heart.  Be prepared to lose some money while you learn the ropes.  In time though, you will find your way and begin to see a return on your investment.  Be dedicated to your craft and stick to it for at least a couple of months before quitting.  Their is no such thing as easy money, but you can learn how to make some extra funds if you just learn from your mistakes.

Learn the Fastest Way to Search Engine Optimization Success

search engine optimizationSo you decided to build a slick little website did ya?  Did you think that designing the site, generating awesome content, and making it easy to navigate was going to be the tough part?  Well…sometimes that is the most difficult piece depending on how you built your website…but now that you put in all that hard work you are probably wondering why no one is visiting your website after all of the effort you put in.  Sure you got your mom and grandmother to check it out…that’s easy…but what about the rest of the world?

Let me introduce you to something known as search engine optimization (SEO), and give you a quick overview on how to succeed online with SEO.  Search engine optimization is a method that webmasters follow to help give their websites more ranking power in the search engines.  Why is this important you might ask?  Well…if you want to get people to visit your website without paying an arm and a leg in advertising costs, you will want to brush up on SEO and how to best perform it on your website.  SEO helps the search engines index your content and allow your website to show up when people are searching for keywords related to your site.  A site that has not been built with proper SEO might never make it into the top ten pages of the search results.

In order to truly succeed with search engine optimization, you must understand what you can control directly, and what is out of your control.  Things that you can control involve the way your own website is laid out.  Things that search engines love to see is a sitemap file which helps them find all of your pages while the spiders are crawling your site.  Other things you should do is interlink your pages with other relevant pages on your website.  Lets say your website deals with electronic repair, and you are writing an article discussing fixing an iPhone.  Somewhere in the content of your article, it would be beneficial to drop a link to your electronics repair services page.  This helps the search engines know more about your services page and that you would be able to work on iPhones due to the content of your article linking to your services page.  Other things you need to be aware of include avoiding duplicate content.  When it comes to duplicate content, most people think of just the articles on your site.  This is far from the truth as duplicate content could be something as silly as having similar title tags across your website, or using images that have been used on other people’s websites.  Having duplicate content on your website does not sit very well with the search engines and will most likely generate a penalty which will hurt your website rankings.

The factors in which you don’t have a lot of control over are the sites that link to you.  While it would be nice to get links to your website from every other big website that is related to your niche…it’s not going to happen.  We have very little control over who links to our website, and which pages they are linking to as well as what the hyperlink anchor text says when they are linking to us.  These factors are actually pretty important.  The search engines use various methods of trying to figure out what your website is about not only by scanning you content, but also by looking at the content of those who link to you.  They also look at the words that are being used while someone links to your website.  Let me tell you a little story about how much the anchor text used to matter in ranking websites.  Once upon a time, ranking websites was easy.  Using shady tools, people could send out thousands of links to other websites that would link back to their own site with keyword targeted anchor text.  This worked amazingly well in the early 2000’s, however Google eventually updated their algorithm which put an end to all that.  Sites that had too much keyword rich anchor text got slapped hard by Google, some even deindexed altogether.  You want to try and maintain a nice range of differing anchor text that contains your brand name, website domain name, some keywords that discuss your websites content, and some generic words such as ‘click here’, or ‘visit today’.  Having a decent diversity of anchor text will help you avoid some of the penalties that have been rolled out over the years.  Again this is not something that can easily be controlled, but if you are using a tool like Majestic to see your anchor text, and notice a high percentage of a specific anchor being used, you can try getting some diversified anchor text from sites like Fiverr to try and help you out.

I recently read something on a site that helps business owners with search engine optimization in Sacramento, California.  The site had mentioned that you can help diversify your anchor text with certain web 2.0 sites such as,, and  These sites allow you to build additional sites using a subdomain.  They host your content and you can post pretty much whatever you want.  Sites like these are good resources for you to use to help create links to your primary website using whatever anchor text you like.  This can help you diversify your links which can help you better succeed online.  This method is much safer than doing anything with Fiverr as you typically get what you pay form.  Fiverr services might blast your link across the web to shady and unscrupulous sites that the search engines despise.  The web 2.0 sites mentioned above actually have a lot of trust and authority when it comes to the search engines.  While it is more time consuming to build new sites and generate content, it is also a lot safer to do.

Check out this cool little video to learn a little bit more about search engine optimization.

So their you have it, my tips for succeeding with search engine optimization.  If you think I missed anything please let me know! If you have any specific questions just post in the comment area and I will try and answer them as soon as possible!

Marketing Management Concepts

Ask Jeeves, renamed in 2005, is an online search engine founded in 1996. is owned by InterActiveCorp or IAC. The Ask Network consists of , Ask Kids, and Bloglines. ‘s advertisements come in two flavors: pay-per-click ads that appear with search results, and corporate display ads on the homepage. Corporations wishing to place display ads must contact the vice president of sales at 212-404-1001. Those looking to list pay-per-click advertisements with search results can apply online at ‘s website.

Self education will help your business stay competitive. You need to stay aware of best practices for your industry as well as look for ways to outpace your competition. Keeping abreast does not mean that you have to become an expert in everything. It does mean that you know what exists out there and this will provide you with insights for change and improvements. Outsourcing to experts is still the easiest solution for change but you need awareness before you can evaluate and make changes. Because of the Internet, it is now easy for stay at home businesses to stay current. The Internet provides access to many certification programs, webinars and college degree programs. The possibilities are enormous and are just a mouse click away.

Single keywords are either too general or highly competitive. If you type one word into a major search engine, it might return millions of pages. By using a combination of keywords that are relevant and specific to the product you are looking for, you lessen the number of results, and are more likely to locate what you are looking for. Search engine users are aware of this, and tend to use phrases when looking for something on the web.ppc marketing agency

One of the more popular keyword research tools out there is Wordtracker (). Wordtracker works with a database of the search terms that people have actually used in search engine searches for the last 60 days. By subscribing to their service, you can search this database for keyphrases and suggested alternatives. You can also view the frequency of searches for particular terms over the last 60 days and other data regarding the sites that use those terms.

Once you find some relevant sites, check the Meta information of their pages. This, as you are probably aware, is located in the of the document. This can be read by finding the menu in your browser which allows you to view the ‘source’ code of the document (in Internet Explorer, click the ‘View’ menu, then ‘Source’ in the drop- down menu), or by saving the page locally and opening it in a web-editing package like Dreamweaver.

This is a fairly easy example in some respects, as this site has already been optimised. Now let’s try some of these methods on your competitors sites. Note that this may be a little more difficult, as not all sites that rank highly in search engine results have been optimised, or optimised in the same way. However, by looking at the information in both the and page content of their pages, you should be able to gain some idea about (a) the keywords they are attempting to rank for, and (b) why they were returned as first, second, or third in the search results for the phrase you searched for.

3 Tips To Become A Web Graphic Design Guru

Finding the right workout plan for the gym can make a big difference in your fitness and motivation. When you have a workout plan in place, you waste no time when you get to the gym. Knowing exactly what you need to do and focus on for the workout ensures that you are hitting all of your muscles and making headway in achieving your fitness goals.

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Search Engine Optimization In 2015

So you know where the keyword density is adjusted, but it really is? Keyword density is the SEO jargon for the number of times, in various materials, your keyword appears in an article, blog or page.

Put modal windows in place of short pages that may have very simple one- or two-line messages. Doing this can eliminate the need to be concerned about popup blockers that can break webpage functionality. This can also keep people from getting distracted on your website and navigating to other pages. When that happens, it can be difficult to guide people back to the original webpage. Modal windows can make it easier for people to start or finish a transaction.

Both the CNAME method and the 301 method of redirection are approved by search engines and so the regular use of either will not affect rankings. In fact, when used to define a canonical address, or prevent you from arriving at missing pages, these two methods actually improve rankings. The main difference between the two methods is that a 301 redirect can target a Web page, but a DNS canonical record specializes in renaming the entire site. Each technique is appropriate to different circumstances.

Search engines can have a serious impact on the performance of an online business, or any business with a website. Web developers can take steps to optimize the performance of a site in the search engines, such as using well-structured markup code and adequate metadata. To acquire the information that determines where a site is listed in a search result page, the search engines use programs known as robots or spiders. These programs crawl the Web gathering information about sites, using this information to list the sites when users carry out searches.

Historically, search engine programs gathering data about a site would not execute JavaScript code. This meant that any content that was only revealed on rollovers may not have been gathered by such a program, causing a potential reduction in site SEO. Although some search engine spider programs are now able to execute JavaScript, developers cannot assume that this will be the case. Also, some users switch off JavaScript in their Web browsers, meaning that rollover content is not available to them either.

Characteristics Of A Good Marketing Plan

Effective marketing strategies and tactics can help the business generate plenty of revenue and sales. The Buzzle write-up below presents some unique marketing strategies.

If you’re a vacation company, it can be beautiful digital photography; if you are a retailer it can be exclusive offers; if you are an advertising source it could be breaking news or possibly a debate-driving remark. Trial unique variations of posts on the social routes and measure what forms of content your current audience keys to press on. It’s worth considering the position and period zone of one’s audience – as well as patterns on the working week.

And recall – every time someone shares an item of your content on one of their internet sites, it contains the opportunity being seen by simply their local community of family – introducing your articles to entire new viewers and driving traffic back aimed at your site. Photos, videos as well as anything including humor tend to be highly shareable – so gear your social websites posts close to these and you will be on your path to producing interesting, sharable content material that swells your viewers reach.

Today in this blogging and SEO era it’s really not important what you like, but it’s what your visitors want. So your first task must be to scan your analytic account to find out the top ranking pages with minimum bounce rate, since they are the exact posts which make your readers happy. Read that post, check out how you have written it and then simply start posting similar content on your website. If done properly you will surely see better conversion rate and user engagement.ppc marketing services

You must have observed that if you try to rank for the topics which are already published thousands of time requires lots of effort and time. But if you write an article on some latest event, trend or news then you will rank in the first page of SERP within few minutes. The reason is, there is no one to complete with you and you are alone. Now if that topic becomes really hot and popular, you will still be there on first page since you were the first one who published it and who shared the information.

There are hundreds of forums all around the web. You can register to them and can help their members get desired information. And in return you can get hundreds of free direct traffic. Few of them are warriorforum, v7n network, digitalpoint, webmasterworld. These websites don’t need any introduction. They are of the most active website with millions of marketers, software developers and webmasters. You can get answers to all your questions without paying any premium.

One day I passed through a market. My observation habit had got me a very good line printed on the shop banner. The line is that There is no charge to watch the product so please well comes.” This is the technique to attract the customers. This kind of techniques use by shop keepers and businessmen to attract customers and increase their sells. These kind of techniques use in normal market but what has done on the internet. The answer is simple It’s PPC.

Basic Search Engine Optimization Explained

Here is a great little story about Google and how people have relied on them through building and ranking websites based on SEO and backlinks.what is seog

Keyword density describes how often a keyword or phrase is used within the body of the page. For example, a keyword density of 5% means that a keyword is used an average of 5 times for every 100 words on the page. Naturally-written text about a topic tends to have a keyword density for a main topic keyword of approximately 2% to 4%. Stuffing keywords into the content to increase relevance is seen as spam” and usually hurts rankings. Pages with keyword densities above 10% are almost always removed by Google before too long. Incorporate keyword phrases into your content naturally, so the text flows.

Search Engine Optimization (SEO) is simply the manipulation of your website pages to make them readily accessible to search engine spiders so they may be easily scanned and indexed. A spider is a robot that checks millions of web pages very quickly and sorts them by relevance. A page is indexed when it is deemed appropriate content to be placed in the search engines results for a particular search query.

When a particular keyword or phrase is searched for, most search engines return a list of pages based on the number of times the keyword or phrase appears on the page. Google, however, works differently than that. It uses its Page Rank Technology and hypertext-matching analysis to make instant calculations without any human input. This technology is scalable and grows automatically with the size of the Internet.

This article is only meant to be an introduction into search engine optimization. It barely scratches the surface of the leading edge of SEM and SEO knowledge needed to be efficient at the task. While it is not uncommon for business owners to do their own search engine optimization, most soon discover that a qualified seo services company is their most economical route; both in time and money expended. There are also good companies out there with viable link building solutions to assist in SEO efforts.

How Do I Advertise On Ask Jeeves?

Write a list of elements required for the logo design, including company name, size, colors, use, and target audience.

So if you know your way around platforms such as Facebook, LinkedIn, Twitter and Pinterest, are familiar with the current IM chatting software, such as Skype, AOL Instant Messenger and Google Chat and you have done an online webinar or two, you might be just the perfect candidate for a company who is searching for people with extensive knowledge in this area and have built a following in these online networking circles.

Community manager – A community manager is usually a person who has knowledge and experience in the various social media channels, knows to interact with the customers of the company and is active on the online social platforms, including online forums. Basically he or she will have as part of their job description to defend the company brand from slander when necessary and be the eyes and ears of the organization.

SEO/SEM specialist – This is a person responsible for the search engine optimization and marketing using keywords and meta tags that are competitive online. They will help the brand gaining a strong organic search presence in the main search engines including Google, Bing and Yahoo. Will have a good working knowledge of Adwords and PPC, along with Google Analytics for measuring and tracking the progress. Usually this person will have a strong presence in the social media community and the various online SEO forums.ppc marketing strategy

If the answer to the previous question is a resounding YES, then you need to start your research. There are tons of companies actively searching for qualified personnel, so how do you go about finding the right one for you? One of the best ways to go about it is to search the various online job boards for positions in your area. One of the most popular job search board is There are tons of jobs offered on a daily basis and navigating through the site is easy. In addition you can check your local newspaper for job positions offered. And let’s not forget the various social media platforms that have jobs offered, including at some of the popular employment LinkedIn groups.

Once you found a handful of companies that you would like to work at, start making your research about them. Check their websites and read every page (trust me, this will come up at your job interview anyway, so better get familiar with the organization right from the start). Search on the web for these companies by putting their name in the search engine and see what hits you get. Check the various social media platforms for any news or rumors about the organizations. Eliminate the ones that don’t meet your criteria.

Use social media itself to your advantage. Many of these companies will have a Facebook page already created, so start following them. Do they have a Twitter or LinkedIn presence? See what they tweet and post and how regularly. You might even find yourself an entry point during the interview in case the company lacks a strong social media presence by proposing to help with this and this and this (all learned through your careful research from before).

Where To Find Free Online Marketing Video Tutorials

Web design guru Chris Coyier may not be a household name but for many web designers and developers, his website CSS-Tricks has long been an invaluable resource. The site doesn’t just cover CSS, but also provides readers with tips and tricks on all aspects of web design and development, from setting up your own WordPress account to the latest Javascript ninja tricks. Until now, Coyier has maintained the resource as a side-project, producing hundreds of screencasts, tutorials, and articles to help both novices and pros alike get their sites up and running. CSS-Tricks will celebrate its fifth anniversary on the fourth of July, and to commemorate the milestone Coyier is launching a Kickstarter campaign to make the site his full-time job.

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What Does Latent Semantic Indexing Really Mean?

SEO in L A is generally more expensive than in other parts of the country, however, if you are willing to work at it, you may find it more affordable than those who do not work at it. Obviously, there is more than a little justification for the higher prices, as the Los Angeles megalopolis is one of the largest on the planet. So try some of the following suggestions to minimize your costs and maximize your results on your SEO dollar.

Of course, each of the processes which might be automated by using SeoLinkVine may be manually carried out, which include putting your write-up articles on 1000′s of directories and blogs within the Net. Nonetheless, this goes to bring a lot of time and effort to accomplish it correctly if performed manually. With competition by using this form of automation services, it can be far too easy to lag behind when one particular will not catch up with the latest technologies.

So what is local SEO? In short, this is a way to seed your website with keywords that search engines such as google will associate with a local area. When local customers use a search engine to look for local places that offer your business’ particular goods or services, having your website optimized for local SEO will make sure that your business is one of the first websites that come up on the search results page.

The marketers are abuzz with what is known as attraction marketing. From what we hear, it seems to be a winning formula and something which the marketers, who haven’t tried it, need to think about. It is one of the newest marketing strategies around, and works on a principle called the Law of Attraction. No, this isn’t some flimsy relationship term, but something which more and more marketers are seriously considering these days.

What is the law of attraction? Simply put, the law states that people will be naturally attracted to something which they feel holds value for them. So if you create a product that the customers want, simply by creating a bit of awareness around it, the product will sell. There is no need for huge expenditures on advertising and branding here. As long as the customer sees value and good utility of the product you’re selling, the customer will buy it.